Position: Social Media Strategist and Content Creator

Reports to: Head of Sales and Marketing

Location: Head Office, 74 Scarva Road Banbridge BT32 3QD

Hours: Full time (40 hours)/ Permanent (primarily 8.30am to 5.00pm)

Salary: Competitive Salary

Gordons Chemists is Northern Irelands largest independently owned pharmacy chain. With 55 stores across Northern Ireland, we are proud to serve our communities with expert healthcare advice and an extensive range of health, beauty, and lifestyle products.

We are now seeking a creative, capable and commercially focused Social Media Strategist and Content Creator to lead and deliver our organic and paid social media strategy.

The Role:

The successful candidate will take full ownership of Gordons Chemists social media presence planning, creating, publishing, and analysing content that promotes engagement, builds brand awareness and drives customer acquisition across our key platforms. You will play a key role in shaping how our customers experience our brand online, supporting key retail campaigns, health messaging, influencer activity and store-level engagement.

Key Responsibilities

• Develop and implement the overall social media strategy across platforms (Facebook, Instagram, TikTok, LinkedIn and others as relevant) aligned to business goals and brand tone of voice.
• Plan and create engaging, high-quality content (image, video, captions and stories) for both organic and paid social activity.
• Manage the content calendar in line with promotions, launches, events, and seasonal campaigns.
• Set up, monitor and optimise paid social campaigns to support key sales and awareness objectives.
• Work closely with the marketing, buying and ecommerce teams to support product-led campaigns, retail initiatives, and store events.
• Analyse performance data and produce regular reports on engagement, reach, ROI and campaign outcomes, making recommendations for improvement.
• Manage and grow our follower base and customer engagement through community management and proactive interaction.
• Brief external stakeholders, or influencers, where relevant; manage user-generated content and partnerships.
• Keep up-to-date with industry and platform developments, trends and tools to ensure content and approach remain current and impactful.
• Represent the Gordons Chemists Brand positively.
• Ensure brand consistency across all content and channels.

Essential Requirements:

• Minimum of 1 year experience in a similar social media role.
• Proven track record of managing multiple social platforms and paid social campaigns (Meta Ads Manager, TikTok Ads etc.).
• Strong creative and visual skills, with hands-on experience in content creation
• Professional experience using Canva, Adobe Creative Suite or similar.
• Excellent copywriting and storytelling ability, with a clear understanding of brand tone and engagement.
• Analytical mindset with confidence using data tools to monitor, report and adapt.
• Highly organised with the ability to plan ahead and manage a busy campaign calendar.
• Self-motivated and able to work both independently and collaboratively.
• Flexible attitude to work.
• Valid Driving licence.
• Eligibility to work in UK.

Desirable Requirements

• Minimum of 3 years’ experience in a similar social media role,
• Experience in social media and/or content creation in retail, beauty, health or consumer brands.
• Experience working with influencers or content creators.
• Familiarity with social media scheduling and reporting tools (e.g. Loomly, Adobe Express).
• Basic knowledge of SEO and its relevance to social.
• Photography and/or short-form video editing skills.

We reserve the right to amend criteria in order to facilitate shortlisting

To Apply:

Applications should be made in writing accompanied by a current C.V. detailing why you believe you are suitable and how you meet the relevant essential and desirable criteria.

Closing Date: Monday 15 September 2025