Marketing Specialist

Location: Belfast Hybird
Salary: 35-45K

Whytematter Staffing Solutions are delighted to be working with our client in the healthcare technology sector to recruit for a Marketing Specialist. This is an exciting opportunity for a creative, forward-thinking marketing professional to play a key role in communicating the company’s brand, services, and benefits across the healthcare industry.

About the Role:

You will work closely with the Head of Marketing to deliver engaging, data-driven marketing strategies and integrated campaigns aimed at both B2B and B2C audiences. This is an ideal role for someone with a strong commercial mindset, excellent organisational skills, and a passion for delivering impactful marketing outcomes.

Key Responsibilities:

• Develop and implement effective marketing campaigns for B2C audiences (Freemium & Subscription Products)

• Write compelling blog articles to establish the business as a thought leader within the healthcare sector

• Create content for marketing collateral including brochures, emails, and website copy

• Collaborate closely with internal teams: Customer & Locum Success, Development, and Sales

• Communicate the value of the product and services clearly to target audiences both online and offline

• Manage all social media channels (Facebook, Twitter, LinkedIn, Instagram) aligned to brand guidelines and tone of voice

• Produce monthly activity reports for presentation at board level

• Execute marketing automation strategies under the direction of the Head of Marketing

• Support the organisation and delivery of company events, including logistics, promotion, and webinars

• Manage CRM systems (Intercom)

• Build relationships with industry bodies, partners, agencies, and third parties

Essential Criteria:

• A degree in Marketing or 3+ years’ marketing experience within a fast-paced environment

• Experience within a commercially focused technology environment

• Proven track record of working closely with sales teams

• Strong project management and organisational skills

• Proficient in analysing data using spreadsheets to identify trends

• Understanding of customer segmentation

• Experience using CRM or marketing automation platforms (e.g., Intercom, HubSpot, Salesforce, Pardot, SEMrush)

• Familiarity with collaboration tools such as Asana or Trello

• Excellent knowledge of SEO

• Proficient with Google Suite products, including Google Analytics and Google Ads

Desirable Criteria:

• Experience with design software (e.g., Canva, Adobe Suite)

• Experience creating video content

• Background in e-commerce, apps, or healthcare sectors