Marketing Executive B2C Belfast An award-winning tech company based in the heart of Belfast is seeking a proven B2C Marketing Executive to join their growing team. If you are passionate making an impact in a tech for good company and taking the next step in your marketing career with the opportunity to grow into a management role this role is ideal for you! You will need a minimum of 2 years experience in a Marketing Executive role and have the creativity to take ownership in this critical role. You will ideally hold a degree (or equivalent) in a marketing, communications or a business-related field. Having experience working for a SaaS organisation would be a clear advantage. Day to Day responsibilities and what you can expect from the role include: Developing and driving effective marketing campaigns for their B2C audiences. Analysing data and implementing proven growth levers to influence numbers and drive success. Writing blog articles to maintain the client as thought leaders in the healthcare industry. Supporting the product team with effective content to promote feature updates. Writing copy for marketing collateral. Facilitating focus groups to gather user feedback and data that will influence company, product and branding decisions. Managing all social media channels (Facebook, Twitter (X), LinkedIn, TikTok and Instagram) keeping to company guidelines and tone of voice. Executing company marketing automation strategy to support user communications and influence key metrics. Attending trade shows and other events, assisting in logistics, promotions and administration. Managing and promoting B2C reward programmes to drive adoption – supporting the user lifecycle. Driving lead generation to increase sign-ups and influence user retention. Working closely with industry bodies and partners to establish the client within their chosen industries. Working closely with agencies and third parties to develop and support marketing objectives. Top benefits package! Competitive salary Hybrid Working Environment whereby you can work from home and in their office in Belfast Access to free parking Development opportunities Regular social events Private health insurance 35 days annual leave, including bank holidays If this sounds like the role for you simply apply below! Skills: Marketing Strategy Marketing Marketing Communications Benefits: Medical Aid / Health Care Parking