General Manager eCommerce
Location: Mid-Ulster, Northern Ireland
Our Client has established one of their leading brands as an independent eCommerce business unit, and they are looking for a data-driven, commercially minded General Manager to lead it. Youll own all eCommerce operationsstrategy, finance, sales, marketing, UX, and supply chainwhile leading a small, high-performing team. Proven experience scaling a D2C eCommerce brand is essential.
What Youll Do
- Lead and scale the D2C eCommerce business, driving traffic, conversion and revenue.
- Develop and execute digital growth strategy across website, paid ads, SEO, content, email/SMS, affiliates and social.
- Own the P&L, KPIs, forecasting and reporting to the Board.
- Oversee inventory, fulfilment, courier partnerships and third-party logistics relationships.
- Optimise website performance, UX and conversion.
- Guide customer acquisition, retention and promotional strategy using data-led insights.
- Ensure compliance and drive continuous improvement across all operations.
What You Bring
- 57+ years eCommerce experience, ideally D2C.
- Strong commercial acumen and analytical skills.
- Leadership experience with cross-functional teams.
- Knowledge of eCommerce platforms (Shopify/Magento/WooCommerce) and CRM tools.
- Experience with digital marketing tools (Google Ads, Meta Ads, Klaviyo etc.).
- Degree in Business/Marketing/Digital Commerce (Masters beneficial but not essential).
Benefits
- Performance Bonus
- Private healthcare
- Matched Pension scheme
- Life Assurance
- Additional holiday schemes
- Work from home (1-day per week)
- Well-being initiatives
Skills:
eCommerce Leadership And Management Commercial Acumen Digital Marketing
Benefits:
Performance Bonus Private Healthcare Matched Pension
