Digital, Marketing & Events Lead
Develop and deliver creative and engaging digital content, marketing campaigns and events
Recruitment Pack
Join #TeamTinyLife Today!
Digital, Marketing & Events Lead Full Time 37 hours p.w NJC points 15-20 £29,093 – £31,586
Are you a creative powerhouse with a flair for digital content, a passion for storytelling, and a love of events that make a difference? TinyLife, Northern Irelands Premature and Sick Baby Charity, is looking for a dynamic Digital, Marketing & Events Lead to amplify our voice, grow our reach, and spark supporter engagement.
In this fast-paced role, you’ll: Lead our digital presence across Facebook, Instagram, LinkedIn and help us TikTok with the times! Craft compelling content, support website design and updates, and keep our brand looking fresh and fabulous. Plan, promote and bring TinyLife events to life from idea to impact creating campaigns, materials and magical moments. Be the storyteller, collaborating with our services team to share real stories, champion donor stewardship, and build meaningful supporter journeys. Be our media cheerleader building local press relationships, creating buzz, and shining a light on the incredible families we support.
If you are a digital-savvy, event-loving communicator with project management skills who thrives on purpose and wants to make a real impact, we want to hear from you.
Location Hybrid/Belfast Office: The ideal candidate needs to be within travelling distance of the TinyLife Belfast office – Tuesday & Thursday are the office days currently.
Reporting To: Head of Fundraising and Communications
Reporting To:
Application Process:
Application Process: Candidates are requested to complete the application form with all relevant information and submit a covering letter. You can attach a CV but all information MUST be on the TinyLife application form to be considered for interview. Deadline is: Noon on Monday 7 Julyth
Interviews: will be held on Wednesday 16 July*th
Potential Start Date: mid to late August
TinyLife recognises the positive value of diversity, promotes equality and challenges discrimination. We welcome and encourage job applications from people of all backgrounds.
All applicants must have the right to work in the UK
Hybrid: Belfast Office 2 days
*you must be available to interview on 16 Julyth
Click for application form
Join #TeamTinyLife Today!
Who we are looking for: 1.Are you passionate about the power of social media to tell stories?
2.Do you have a creative mind and a love for creating joyful content?
3.Do you love planning events from the beginning to the end?
4.Are you all about the brand image and sharing awareness of an amazing charity?
5.Are you confident and experienced in mobile phone filming, photos and editing, with the
possibility of a podcast?
6.Do you enjoy working as part of a close-knit team?
7.Are you proactive and can you take direction and continue tasks independently?
8.Could working for Northern Irelands leading premature and sick baby charity help progress
your future career aspirations?
TinyLife are Northern Irelands only dedicated premature and sick baby charity here to help provide services both in the Neonatal Unit and in the community. Over 1700 babies are born premature each year in Northern Ireland.
As you may or may not know the neonatal journey with your baby doesnt always come easily – especially after a difficult start. Thats why were here to support parents every step of the way.
Our services are delivered across all five health and social care trusts beginning with support for parents right at the start of that journey in the neonatal units.
Once families are home, we continue that care with community-based peer support, baby massage classes and family support visits – all designed to build confidence, ease anxiety, and strengthen the connection between parent and baby.
Who are TinyLife
Job Purpose: The Digital, Marketing & Events Lead will lead on the development and delivery of creative and engaging digital content, marketing campaigns and events. The postholder will be responsible for raising awareness of TinyLifes work, enhancing our online presence, promoting fundraising and family events, and building meaningful connections with supporters.
No day is ever the same in this role, but the one constant is a supportive team, flexibility and an opportunity to develop this role the way you would like it to be in line with TinyLifes vision and values.
This role is ideal for a proactive individual who is passionate about digital storytelling, community engagement and making a difference in peoples lives.
Manage the planning and implementation of a print and digital marketing strategy inline with the
overall Fundraising and Communications Strategy to achieve KPIs.
Proactively create and schedule compelling content across all social media channels (Facebook,
Instagram, LinkedIn, TikTok) to support campaigns, appeals, services and awareness days.
Manage and respond to all comments or queries across all social media channels.
Manage and update the TinyLife website (new Sept 2025 – SquareSpace), ensuring content is up-
to-date, accessible, and SEO-friendly.
Design and distribute email newsletters and supporter communications using platforms such as
Mailchimp and TinyLifes CRM Charitywise.
Develop graphics, videos, blogs and digital stories to engage audiences and reflect the voice of
our families.
Manage and monitor Google Ad campaigns and digital advertising, reporting on performance and
reach.
Track, analyse and report on digital engagement and audience growth, using tools such as
Google Analytics and Meta Insights against KPIs and help make recommendations for
improvement.
Digital Marketing and Communications
Marketing and Events Plan, promote and deliver TinyLifes portfolio of key events, including challenge events,
community fundraisers, family events and awareness campaigns.
Liaise with suppliers, venues, volunteers and event participants to coordinate logistics and ensure
successful delivery.
Develop event marketing materials including posters, fundraising toolkits, registration pages and
promotional content.
Support and attend events across Northern Ireland, ensuring brand visibility and excellent
supporter experience.
Capture event content (photos, quotes, testimonials) for use in future marketing and reporting.
Support the fundraising team with donor stewardship assets.
Supporter Engagement and Public Relations Collaborate with the Family Support and Fundraising teams to share stories of impact sensitively
and ethically.
Assist in developing supporter journeys, donor stewardship plans and
campaign communications.
Represent TinyLife at events, cheque presentations, networking
opportunities and speaking engagements as required.
Support media engagement and local press opportunities with
draft content and relationship building.
Attributes Essential
Values & Qualities Passionate, empathetic, and enthusiastic about working for TinyLife.
Commitment to Equity, Diversity and Inclusive values and practice.
Empathetic and confident people person.
Quick learner.
Skills Strong instinct for what makes engaging, audience-relevant content
IT literate with experience using Microsoft Office/Adobe Suite/Canva.
Flexible, adaptable approach & a good teammate, great communication and interpersonal skills
Organised with excellent attention to detail and time management skills. Good verbal, written and presentation skills
Experience Background in any of the following areas – social media, digital content creation, multimedia or digital communications.
Knowledge Excellent knowledge of following social media platforms Instagram, Facebook, TikTok and LinkedIn
Qualifications Have a recognised social media, digital marketing and/or communications related degree or similar.
Join #TeamTinyLife Today!
Essential Criteria Minimum relevant third level qualification or equivalent.
Minimum two year experience in a marketing and digital role with project management skills .
The ability to present key messages to different audiences in a sensitive but compelling manner
using TinyLifes voice.
The ability to plan and run both large and small-scale fundraising events.
A proven track record in achieving KPIs and achieving targets, both financial and non-financial.
Knowledge of the principles of good donor management and/or customer care.
Experience of developing relationships across a wide range of external customers including
businesses, individuals, and organisations.
Knowledge of Legal and financial aspects of fundraising e.g. Fundraising Regulator and the
Codes of Fundraising Practice.
Experience of monitoring and reporting on performance to inform recommendations.
Knowledge of families of premature babies and young children under the age of five.
A full driving licence with access to a vehicle*. (We will consider applicants that are unable to
drive if they have reliable access to a dedicated driver and private transport, ensuring they can
travel as necessary for the required role.)
Desirable Criteria
Core Competencies and Behaviours:
The following competencies will be explored at interview:
Focus on Outcomes: Ability to effectively plan and organise work, anticipate issues and
overcome obstacles to ensure results are delivered.
Teamwork and Communication: The ability to work collaboratively to build and maintain
effective relationships (both internally and externally) in line with our ethos and values.
Innovation, Change and Resilience: The ability to use your initiative to think ahead.
Service Excellence: Strong attention to detail with the ability to ensure high quality standards
and internal service excellence is consistently delivered.
Technical and Professional Development: Effective use of IT including Microsoft, Adobe,
Canva and databases.
Risk, H&S, Safeguarding, Quality and Compliance: Adhere to standards in line with changing requirements, legislative compliance and best practice.
Act confidentially and take proactive steps to ensure compliance to GDPR at all times.
Adhere to Safeguarding, Health and Safety policies, procedures and practices at all times and
report any risks immediately to your manager.
Continuous Improvement: Seek opportunities to promote continuous improvement in all areas of
practice.
Support self-development and welcome training opportunities within
TinyLife.
TinyLife is a small charity and sometimes we will have to take on
other tasks. Are you ok to support this?
Empowerment
Courage/Bravery
Inclusivity
Learning
Our TinyLife values guide what we do:
