The Digital Marketing Communications Officer will work as part of the Marketing Communications and PR Team to support the delivery of the Antrim and Newtownabbey Borough Council’s Digital Communications Strategy. This post will shape and drive the Council’s online presence via
proactive development and engagement across online channels (including social media
and website).
SALARY: SO1 (SCP 25-27) £35,235 – £37,035 (subject to Job Evaluation Review in approx. one year) plus 19% employer pension contribution.
LOCATION OF POST: Mossley Mill, Newtownabbey, but may be required to work from any Council
site or facility within the Borough.
APPLICATION CLOSING DATE: Tuesday 2 September, 12noon.
CONTRACT: 1 x temporary role (up to 31 July 2026 pending review), 37 hours per week, flexible and hybrid working.
PRINCIPAL RESPONSIBILITIES
1 Manage online presence across social media platforms (Facebook, Twitter, Instagram,
LinkedIn, TikTok and YouTube) including maintenance of the social media calendar,
inbox management and social listening.
2 Generating engaging paid and organic content through the creation of original
video, editorial and graphic material for marketing campaigns.
3 Set the strategic direction of each social media channel to ensure appropriate
content, messaging, tone and consistency.
4 Work with the Marketing Communications and PR team and all Council service areas
to develop, manage and evaluate digital marketing campaigns.
5 Manage paid social and google advertising campaigns including budget.
6 Manage Influencer Engagement to support the delivery of digital marketing
campaigns, including writing briefs, managing quality control for use on Council social
media accounts and analysing the effectiveness.
7 Attend Council events to update social channels in real time.
8 Report on campaigns to assess the effectiveness against objectives. Recognise
patterns, trends and use key data and knowledge to optimise performance and
shape future digital marketing strategies.
9 Develop, manage and update content for the Council websites, apps, Google My
Business and other online platforms, optimizing copy and landing pages for search2
engine optimization (SEO).
10 Analyse online user behaviour, conversion data and customer journeys via tools and
software including Google Analytics and Hotjar. Create reports for various levels of
management on the effectiveness to enable data driven recommendations to be
made.
11 Keep up to date with the latest social media trends.
12 Provide specialist advice and training to Heads of Service, Council Officers, Elected
Members and other key stakeholders on effective use of social media.
13 Ensure content is created and presented in line with the Council’s guidelines and
complies with corporate brands and standards.
14 Support the Marketing Communications and PR team with content creation for
Council websites to ensure consistent messaging across all platforms.
15 Ensure content adheres to appropriate policy and legal requirements, and that
necessary checks are carried out before publishing.
16 Assist with internal photography requests to support Council initiatives.
17 Operate and manage specific camera and video equipment.
18 Attend photocalls and provide direction to photographer in the absence of a
Marketing Communications and PR Officer.
19 Carry out any other relevant duties which may be assigned including working in other
sections of the Department and Council.
20 To be available from time to time to carry out duties outside of normal working hours
and in addition to basic contracted hours. Such additional hours to be remunerated
in line with the Council’s policies at that time.
