VANRATH are pleased to be assisting our client, a rapidly expanding DTC (Direct-to-Consumer) brand with a strong online presence, in their search for a Digital Commerce Lead to take full ownership of their online sales and growth strategy. This award-winning business designs and sells premium products exclusively through its digital storefront, boasting a robust turnover and a fast-paced marketing function backed by serious investment.

This opportunity is ideal for someone who thrives in data-driven environments, has hands-on Shopify experience, and wants to drive real revenue impact through e-commerce strategy and execution.

Location: Newtownards (Office-Based)
Employment Type: Full-Time, Permanent
Salary: Competitive base + performance-related bonus
Team: Digital Sales & Marketing

What You’ll Be Doing:

As the Digital Commerce Lead, you will oversee all aspects of online retail performance, from platform optimisation to advertising campaigns. You will manage a busy and growing e-commerce environment, working closely with a 4-person marketing team.

Key Responsibilities:

• Lead the optimisation and day-to-day operations of the company’s Shopify store.

• Manage product listings, pricing, catalog structure, and promotional assets.

• Plan and execute performance marketing across Google, Meta, and email channels.

• Utilise SEO, PPC, and keyword strategy to enhance visibility and search rankings.

• Monitor performance metrics including traffic, conversions, and customer acquisition cost (CAC).

• Align digital content and messaging across the website, banners, product pages, and promotional campaigns.

• Maintain accuracy of all digital assets including offers, imagery, and product information.

• Deliver actionable insights from consumer and competitor research.

• Oversee digital content tools and apps used for trading and content management.

What We’re Looking For:

• 3+ years’ experience in an e-commerce or digital sales environment.

• Proven track record in direct-to-consumer online retail.

• Strong grasp of digital acquisition strategies and performance tracking.

• Commercial understanding of online sales funnels and revenue levers.

• Familiarity with Shopify, Google Ads, Meta Business Suite, and email marketing tools.

• Degree in Digital Marketing, Business, or a related field is preferred.

Why Join?

• Work with a high-performing team during a pivotal growth phase.

• Be at the centre of e-commerce innovation in a product-driven business.

• Competitive salary and bonus structure linked to marketing performance.

• Supportive, entrepreneurial culture with clear paths for advancement.

If you would like more information on this or any other role please contact Jack Groves in the strictest confidence via Vanrath, or more importantly… click apply via the link

Skills:
Head of Ecommerce Ecommerce Manager Marketing Web Manager E-commerce Marketing Manager Digital

Benefits:
Benefits Package Bonus