Digital Marketing Specialist
£40k+
Belfast Based / Hybrid
MCS Group is delighted to be working alongside a leading, global Belfast based business to recruit a Digital Marketing specialist to join the growing team and improve the businesses digital content/campaigns and boost quality traffic to the website.
This role blends SEO expertise with cutting-edge GEO ensuring content is discoverable, relevant, and authoritative in both search engine results and in AI-generated responses. You will conduct in-depth keyword research and make on-page optimisations to improve search engine rankings..
Key Responsibilities
- Conduct keyword research and provide SEO/GEO recommendations for web pages and campaigns.
- Optimise metadata, internal linking, and on-page elements for search and geographic targeting.
- Track performance and keyword rankings via Google Search Console, SEMrush, and related tools.
- Use Siteimprove to identify and address SEO, accessibility, and performance issues.
- Contribute to the firm’s overall SEO and GEO strategy, staying up to date with AI search and digital trends.
- Collaborate with content and campaign teams to ensure all content aligns with brand, SEO, and GEO best practices.
- Review and refine campaign copy, templates, layouts, and formats for optimisation.
- Work with the Digital Manager and Content Review Specialist to analyse dashboards and identify underperforming content.
- Maintain digital optimisation guidelines and provide best-practice training across the business.
- Train digital team members in keyword research and optimisation techniques.
- Manage content within the CMS, including uploads, edits, and testing of new features or fixes.
- Support global digital marketing channels and assist BD and Marketing functions as needed.
Essential Criteria
- Proven experience in SEO and digital content optimisation.
- Interest in generative AI platforms and conversational search/AI prompts.
- Strong analytical skills and experience with SEO, analytics, and digital tools (GA4, Google Search Console, SEMrush, SiteImprove).
- Understanding of structured data, schema markup, and entity-based SEO.
- Familiarity with user-centred design processes and web accessibility matters a plus.
To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Molly Rea, Senior Specialist Consultant at MCS Group on .
Skills:
Marketing Digital Marketing SEO Content
