Social Media Executive (One Year Maternity Cover)

Fulltime.FixedTerm,1YearMaternityCover

MarketingandCommunications

SeniorDigitalManager

£25,937 £27,517

9 Donegall Square North, Belfast BT1 5GB

This one-year maternity cover role is responsible for planning, executing and evaluating Visit Belfastssocial media strategy across all platforms to drive brand reach, audience engagement and destination impact.

The position combines content expertise, platform fluency, performance analytics and stakeholder coordination, playing a central role in delivering Visit Belfasts digital strategy.

The postholder will also support influencer marketing and user-generated content initiatives, contribute to integrated campaign delivery across the marketing and communications department.

Duties & Responsibilities

• Plan, capture, edit, and publish short- form video content (Reels, TikToks, Stories) across both planned and reactive moments, from events and attractions to city highlights.
• Maintainanactivecontentcalendar,schedulepostsviaMetaBusiness Suite,andcraftcaptions,hashtags,and creative that are inclusive,audience-relevant,andalignedwithVisit Belfasts brand.
• Monitor and engage with Visit Belfastssocialcommunitiesacross platforms,responding promptly and professionallytocomments,DMs,andmentions,and flagging emerging issues or opportunities
• Support audience growth by fostering meaningful connections,encouragingparticipation,and increasing engagement across channels.
• Brief creative where required and coordinate with designers,photographersandvideographerstodeliver stand-out assets.
• Collaboratewiththemarketingteamto support paid campaigns,event activationsandmajormoments(e.g.Fleadh,Christmas,seasonal launches).
• Useadhoccontenttoamplifycity events,partneractivityandreactivemoments as appropriate
• Asharpawarenessofemergingsocialmedia trends,paired with the creativitytoadaptandtranslatetheminto fresh,engaging content that resonateswithtargetaudiences.
• TrackperformanceagainstVisitBelfastsKPIsforexposure,engagement and conversion
• Contributesocialdatatoquarterly boardreportsandthewiderdigitalperformance dashboard
• Deliver monthly reports that offer clear, actionable insight
• highlighting best-performing content, platform trends, and recommendations.

PersonalSpecification

Essential

• Qualifications
• Degree level or equivalent qualification

RelevantExperience

• At least 2 years experience managing social media accounts for a brand or organisation (in-house or agency), with a focus on content creation.
• Strong video production skills,particularlyforInstagramReelsand TikTokincludingshooting,editing,andoptimisingmobile-firstcontent.
• ExperienceusingtoolssuchasCapCut,Canva,Adobe Express or equivalent.
• Fullcleandrivinglicenceandaccessto acarforfrequenttravelwithinBelfast andbeyond.
• Highlyorganisedwithstrongattentiontodetail,abletomanagemultiplecontent shoots and deadlines.
• Comfortable working on-location independently and engaging with people to capture content.

Special Aptitudes

• Results-driven and target orientated.
• Excellentcommunication,presentationand negotiating skills
• Theabilitytocommunicateeffectivelywithclientsandpartnersfromdifferent countries and cultures.
• Abilitytoinitiate,buildandmaintain effectiveclientandpartnerrelationshipsatalllevels.
• Excellentplanningandorganisational skills.
• Aself-starter,whoisateamplayer,withenergy,drive and enthusiasm
• Abilitytoworkunderpressureeffectively.ProficientinkeyMSofficeapplications;
• Word, Teams, Excel and PowerPoint etc.

Desirable

Qualifications

• Qualification in a relevant discipline, such as tourism, marketing or Media.

Relevant Experience

• Familiarity with tourism, lifestyle or city brand content is a plus.
• Photography skills and confidence appearing on camera if needed.

We Offer…

• 25 days annual leave (pro rata) with an additional 11 public holidays.
• Hybridworking
• (3 office days and 2 days working from home).
• Inclusive working environment with regular staff engagement events and activities.
• Opportunity to work in a dynamic, fun and welcoming industry .